Leal vs Belly
Skip the tablet. Leal works with the phones you already have.
Tablet-free loyalty
Belly built their system around a checkout tablet. It was innovative in 2011. But in 2026, there's a better way.
The Belly model
- Requires hardware - Dedicated iPad at checkout
- Customer interaction - They tap/check in on your tablet
- App dependency - Customers need the Belly app
- Checkout friction - Adds steps to transaction
How Leal works instead
Any Smartphone Works
Your staff's phone, your phone, or a spare. No iPad needed.
Wallet-based
Cards live in Apple Wallet and Google Wallet. No app download.
Faster checkout
Scan QR code, add stamp, done. No tapping or checking in.
Lower cost
No hardware purchase. Just software at $99/month or $79 lifetime.
The real difference
Belly requires your customers to interact with a device at checkout. Leal doesn't. Your staff handles it - customers just show their wallet card. Faster, simpler, less friction.
Cost comparison
Leal total cost
Belly total cost
Perfect for
Small businesses that don't want to invest in hardware or add friction to checkout. If you value simplicity and speed, Leal's approach makes more sense.
No hardware, no hassle
Start your loyalty program today with just a smartphone.