Leal

Leal vs Belly

Skip the tablet. Leal works with the phones you already have.

Tablet-free loyalty

Belly built their system around a checkout tablet. It was innovative in 2011. But in 2026, there's a better way.

The Belly model

  • Requires hardware - Dedicated iPad at checkout
  • Customer interaction - They tap/check in on your tablet
  • App dependency - Customers need the Belly app
  • Checkout friction - Adds steps to transaction

How Leal works instead

Any Smartphone Works

Your staff's phone, your phone, or a spare. No iPad needed.

Wallet-based

Cards live in Apple Wallet and Google Wallet. No app download.

Faster checkout

Scan QR code, add stamp, done. No tapping or checking in.

Lower cost

No hardware purchase. Just software at $99/month or $399 lifetime.

The real difference

Belly requires your customers to interact with a device at checkout. Leal doesn't. Your staff handles it—customers just show their wallet card. Faster, simpler, less friction.

Cost comparison

Leal total cost

Hardware: $0
Setup fee: $0
Monthly (Pro): $99
Or Lifetime: $399 once

Belly total cost

iPad + stand: $500+
Setup fee: Varies
Monthly: $$$
First year: $$$++

Perfect for

Small businesses that don't want to invest in hardware or add friction to checkout. If you value simplicity and speed, Leal's approach makes more sense.

No hardware, no hassle

Start your loyalty program today with just a smartphone.