Automation vs simplicity

Glue Loyalty uses AI to automate loyalty campaigns and customer engagement. That sounds powerful, but it also means less control, more complexity, and a setup process that depends on your POS system. Leal takes a different approach: simple wallet-based loyalty cards that work right away.

The Glue Loyalty approach

AI-driven automation - Campaigns run on autopilot, giving you less control over what customers receive
POS integration required - You need a compatible point-of-sale system before you can get started
App-based experience - Customers need to download the Glue app to participate in your program
Complex onboarding - Setup involves POS connection, configuration, and a learning curve for the AI tools

How Leal keeps it simple

Wallet-based cards

Loyalty cards live in Apple Wallet and Google Wallet. No app download needed.

No POS required

Works independently of your point-of-sale system. Scan a QR code and stamp. That's it.

You stay in control

Set your own rewards, stamps, and messaging. No AI deciding what to send your customers.

Launch in minutes

No integrations, no configuration. Create your program and start enrolling customers right away.

Feature comparison

Who Leal is for

If you run a coffee shop, restaurant, bakery, or retail store and want a loyalty program that customers actually use, Leal is built for you. No POS integration, no app downloads, no AI black box. Just simple stamp cards in the wallet your customers already have.

Glue Loyalty works best for businesses that want fully automated marketing and already have a compatible POS system. But if you value simplicity, control, and higher customer adoption, Leal is the better choice.

Feature	Leal	Glue Loyalty
Mobile wallet cards
Works without POS
No app download for customers
Setup time	Minutes	Days
Hands-on control		AI-managed
Lifetime deal option

Leal vs Glue Loyalty