Simple, growth-based pricing
Start free with unlimited customers. Upgrade when you need more cards, automation, integrations, and deeper insights.
2 months free with annual billing
Free
$ 0 /month
No credit card required
Everything you need to launch your first loyalty card.
- Unlimited active customers
- 1 loyalty card design
- Unlimited stamps per card
- Apple & Google Wallet support
- Push notifications
- Basic analytics dashboard
- Team member access
- Email support
Pro
$ 99 /month
Billed monthly or annually
For growing businesses that want automation and insight.
Everything in Free, plus:
- Unlimited loyalty card designs
- Advanced push notifications
- Automation & triggers
- Customer segmentation
- Multi-location management
- Branded links & custom domain
- API access & integrations
- Detailed analytics & data export
- Priority email support
Agency
$ 149 /month
Includes 5 client accounts
For agencies and resellers running programmes for clients.
Everything in Pro, for every client:
- 5 Pro client accounts included
- Additional accounts $19/mo each
- White-label branding & domains
- Centralized agency dashboard
- Cross-client analytics
- Assign team to client accounts
- Priority support
- No credit card to start
- No contracts, cancel anytime
- Unlimited customers on every plan
Compare plans
See which plan fits your business needs.
Swipe sideways to see every plan
| Compare plans | Free $0/mo Get started | Pro $99/mo Get started | Agency $149/mo Get started |
|---|---|---|---|
| Active customers | Unlimited | Unlimited | Unlimited |
| Loyalty card designs | 1 | Unlimited | Unlimited |
| Client accounts | 1 | 1 | 5 included |
| Apple & Google Wallet | Included | Included | Included |
| Push notifications | Basic | Advanced | Advanced |
| Analytics dashboard | Basic | Advanced | Cross-client |
| Customer segmentation | Not included | Included | Included |
| Multi-location support | Not included | Included | Included |
| Automation & triggers | Not included | Included | Included |
| Data export | Not included | Included | Included |
| API access & integrations | Not included | Included | Included |
| Custom domain | Not included | Included | Included |
| White-label branding | Not included | Not included | Included |
| Centralized agency dashboard | Not included | Not included | Included |
| Team member access | Included | Included | Included |
| Email support | Included | Included | Included |
| Priority support | Not included | Included | Included |
FAQ
Frequently asked questions
Can I try Leal before committing?
Yes! We have a free plan. No credit card required to start. You can test all features and see how Leal works for your business before subscribing.
Is there a setup fee or contract?
No setup fees and no long-term contracts. All plans are month-to-month and you can cancel anytime. We believe in earning your business every month through great service.
What happens when I outgrow the free plan?
Upgrade to Pro whenever you are ready and everything carries over: your customers, their stamps, and your card design. Nothing is reset and nobody has to re-join your programme.
Do you offer discounts for annual payments?
Yes! Get 2 months free when you pay annually, on both Pro and Agency. That works out at roughly $82.50/month for Pro and $124/month for Agency.
What if I run loyalty programmes for several clients?
That is what Agency is for. It includes 5 full Pro accounts, white-label branding, and a single dashboard to manage them all, with extra client accounts at $19/month each.
What payment methods do you accept?
We accept all major credit cards (Visa, Mastercard, American Express) and debit cards. Enterprise customers can arrange for invoicing. All payments are processed securely through Stripe.
What kind of support do you provide?
All plans include email support. Pro and Agency customers receive priority email support. We're here to help you succeed with your loyalty program!