Automate your loyalty program
Build visual scenarios that connect Leal with thousands of apps. Add customers, give stamps and react the moment a reward is redeemed.
What you can automate
The Leal app gives Make instant triggers and the actions you need to run your loyalty program from any scenario.
Instant triggers
Watch new customers
Runs your scenario instantly when a customer joins your loyalty program.
Watch stamps earned
Runs instantly when a customer earns stamps, with their new balance.
Watch rewards redeemed
Runs instantly when a customer redeems a reward, with the reward details.
Actions and searches
Create a customer
Add a customer, give them a loyalty card and get their Apple Wallet and Google Wallet links back.
Add stamps
Add stamps to a customer's loyalty card.
Search customers
Find customers by name, email, phone, card code, or their ID in another system such as Square.
Make an API call
Call any endpoint of the Leal API from your scenario, already signed in.
Popular scenarios
A few ways stores use Make with Leal. If you only want to stamp cards at the till, our point of sale guides walk you through it step by step.
Stamp cards from your till
When a payment comes in from Square, Shopify POS or SumUp, search for the customer in Leal, create them if they're new, and add a stamp.
Grow your email list
Every new loyalty customer goes straight into Mailchimp, Brevo or Klaviyo, tagged as a member, so your welcome emails start on day one.
Celebrate redemptions with your team
Post to Slack, Teams or WhatsApp when a customer redeems a reward, and log it to Google Sheets for the weekly numbers.
Nudge customers close to a reward
Use a filter on Watch stamps earned to text customers who are one or two stamps away, and bring them back to finish the card.
Sign up customers from forms and bookings
Turn Typeform, Tally or Calendly submissions into loyalty customers and send them their wallet card automatically.
Keep your CRM up to date
Push new members, stamps and rewards into HubSpot, Pipedrive or Airtable so your best customers are never a mystery.
How it works
Set up in a few minutes. No coding, no complicated setup.
Install the Leal app
Open the Leal app on Make and click Install. Make's free plan is enough to get started.
Create an API token
In Leal, create an API token under API in your account menu, and copy your Account ID from the Integrations page.
Connect and build
Add a Leal module to a scenario, paste your token and Account ID, then pick your triggers and actions.
Switch it on
Run the scenario once to test it, then turn on scheduling. Leal triggers fire within seconds.
Thousands
of apps to connect
5 min
setup time
Instant
webhook triggers
Zero code
visual builder
Build your first scenario
A scenario that stamps a card every time someone pays at the till takes four modules.
-
Trigger
Square: new payment
A customer pays at your till.
-
Leal
Search customers
External system
square, External ID from the payment. -
Leal
Create a customer
Only if no one was found, saving the Square ID for next time.
-
Leal
Add stamps
One stamp on their card. Their wallet pass updates straight away.
Frequently asked questions
Is the Make integration free?
The Leal app is free to use on any Leal plan with API access. Make has a free plan that covers simple scenarios, and paid plans for higher volume. Every module that runs in a scenario counts towards your Make usage.
What can the Leal app do in Make?
Three instant triggers (new customer, stamp earned, reward redeemed), Create a Customer, Add Stamps, Search Customers, and Make an API Call for anything else in the Leal API.
How fast do triggers fire?
They're instant. When you save a scenario, Make registers a webhook with Leal, so it runs within seconds of the event. You'll see the webhook, marked Make, on the Webhooks page in Leal.
Can I match customers from my till?
Yes. Payment systems often send their own customer ID instead of an email. Search Customers can match on an external system and ID, such as square plus the Square customer ID, and Create a Customer saves that pair for next time.
Make or Zapier?
Both connect Leal to thousands of apps, with the same triggers and actions. Make is a visual builder that's good for branching, filters and multi-step scenarios. Pick whichever your business already uses.
Start automating your loyalty program
Connect Leal with the tools you already use. Free to set up, no coding required.