Automate your loyalty program
Connect Leal with 8,000+ apps to sync customers, trigger notifications, and run your loyalty program on autopilot.
What you can automate
Leal connects with Zapier to give you instant triggers and powerful actions. No code required.
Triggers
New customer
Triggers instantly when a new customer is created in your store.
Stamp earned
Triggers instantly when a customer earns a stamp on their card.
Reward redeemed
Triggers instantly when a customer redeems a reward.
Actions
Create customer
Add new account customers with name, email, phone, and birthday.
Add stamps
Adds stamps to a customer's loyalty card in your store.
Find customer
Searches for a customer by name, email, or phone number.
Popular use cases
Here's how Leal users are connecting their loyalty programs to the rest of their stack.
Sync new customers to your email list
When a customer joins your loyalty program, automatically add them to Mailchimp, Brevo, or any email platform. Start nurturing from day one.
Get notified in Slack when someone redeems a reward
Celebrate repeat customers with your team. Get a Slack or Teams message every time someone earns their free coffee or discount.
Send an SMS when a customer is close to a reward
Trigger a personalised text via Twilio or Brevo when a customer hits 7 out of 9 stamps. Bring them back for the finish line.
Add loyalty customers from your POS
Connect Square, Clover, Lightspeed, or Toast to Leal. When a new customer checks out at the till, automatically create their loyalty card.
Create customers from form submissions
Connect Typeform, Google Forms, or Jotform to Leal. New form entries automatically become loyalty customers.
Update your CRM when loyalty milestones are hit
Push stamp and reward data into HubSpot, Pipedrive, or Salesforce. Keep your sales team in the loop on your most loyal customers.
How it works
Get started in under 5 minutes. No coding, no complicated setup.
Sign up for Zapier
Create a free Zapier account if you don't have one. Zapier has a free plan that covers most use cases.
Connect your Leal account
Search for "Leal" in Zapier, then authenticate with your Leal API key from your dashboard settings.
Pick a trigger and action
Choose what starts your automation (e.g. new customer) and what should happen (e.g. add to Mailchimp).
Turn it on
Test your Zap, then publish. It runs automatically in the background from now on.
8,000+
apps to connect
5 min
setup time
Instant
webhook triggers
Zero code
visual builder
Your loyalty program, connected to everything
Stop copying data between apps. Let Zapier handle the busywork so you can focus on your customers.
Save hours every week
No more manually exporting customers or copy-pasting between tools. Automations run 24/7 in the background.
Use the tools you already have
Already use Mailchimp, Square, or Slack? Connect them to Leal in minutes. No switching platforms required.
Bring customers back faster
Trigger personalised emails or texts when customers earn stamps or are close to a reward. Automated nudges that drive repeat visits.
Build your first automation
Pick a workflow below or create your own. No code required.
Frequently asked questions
Is the Zapier integration free?
Zapier has a free tier that includes 100 tasks per month and 5 single-step Zaps. For multi-step Zaps or higher volume, you'll need a paid Zapier plan.
What triggers and actions are available?
Leal currently supports three triggers (new customer, stamp earned, reward redeemed) and three actions (create customer, add stamps, find customer). We're adding more based on customer feedback.
Do I need coding skills?
Not at all. Zapier is a no-code tool with a visual editor. You pick your trigger, choose your action, map a few fields, and you're done. Most Zaps take under 5 minutes to set up.
Can I connect Leal to apps not listed here?
Yes! Zapier connects to 8,000+ apps. If it's on Zapier, you can connect it to Leal. Popular choices include Google Sheets, Slack, Mailchimp, HubSpot, Twilio, and Notion.
How fast do triggers fire?
Leal uses instant triggers (webhooks), so your Zaps fire within seconds of the event happening in Leal. No polling delays.
Start automating your loyalty program
Connect Leal with the tools you already use. Free to set up, no coding required.