Leal vs Square Loyalty
Loyalty that works everywhere, not just at one register.
Dedicated loyalty vs POS add-on
Square Loyalty is a bolt-on to the Square POS ecosystem. It works fine if you run everything through Square, but it locks your loyalty program to a single payment processor. Leal is a dedicated loyalty platform that works with any POS, any payment method, and lives in your customers' wallets.
The Square Loyalty limitation
- POS lock-in - Only works within the Square payment ecosystem
- Add-on pricing - $45/month per location on top of your Square subscription
- Points only - No stamp or punch card option for simple reward programs
- No wallet integration - No Apple Wallet or Google Wallet cards for your customers
- Phone number required - Customers must provide their phone number at checkout to earn rewards
How Leal does loyalty better
Wallet-based cards
Loyalty cards live in Apple Wallet and Google Wallet. No app download, no phone number needed.
Stamps and points
Choose stamp cards, points programs, or both. Square only offers points.
No POS lock-in
Works with any payment system. Switch POS providers without losing your loyalty program.
Flat pricing
$99/month for unlimited locations, or $79 once with our lifetime deal. No per-location fees.
Feature comparison
| Feature | Leal | Square Loyalty |
|---|---|---|
| Apple & Google Wallet cards | ||
| Stamp/punch card option | ||
| Works with any POS | ||
| No phone number required | ||
| Lifetime deal option | ||
| Monthly cost | $99 (unlimited locations) | $45/location |
Pricing comparison
Leal total cost
Square Loyalty total cost
Who should choose Leal?
If your loyalty program is tied to Square today, you are paying extra every month for every location. And if you ever switch POS systems, your loyalty data stays behind. Leal gives you a loyalty program you own, independent of your payment processor. It works for coffee shops, bakeries, salons, restaurants, and any small business that wants wallet-based loyalty without vendor lock-in.
Loyalty that works everywhere
Stop paying per location. Start a loyalty program that works with any POS and lives in your customers' wallets.