Loyalty program for spas
Turn first-time visitors into loyal clients with a digital loyalty program that lives in their wallet.
The challenge of building a loyal spa clientele
Spa visits feel like a treat, not a habit. Clients come once for a special occasion and forget to rebook. Without a way to stay connected, you're constantly competing for their attention against every other spa and wellness centre in town.
- Inconsistent rebooking - Clients enjoy their visit but don't think to schedule the next one
- Seasonal dips - Bookings drop outside of gifting seasons and holidays
- No way to reach clients - Between visits, you have no presence in their daily life
- Gift card limitations - Gift cards bring one-time visitors, not loyal regulars
How Leal works for spas
Leal puts your loyalty card in Apple Wallet and Google Wallet, apps every client already has. No app download. No account creation. No friction at check-in.
Client scans QR code
Place a QR code at reception or include it in booking confirmations. One scan adds your card.
Stamp at each visit
Scan their pass at check-in or checkout. Takes under 5 seconds.
They earn rewards
Card updates automatically. Notifications encourage them to rebook.
Example rewards structure
Spas customize Leal to match their treatment menu and business goals. Here are popular setups:
Free add-on treatment
After 5 visits, earn a complimentary scalp massage, hand treatment, or aromatherapy upgrade with their next booking.
Birthday reward
Automatic discount or free service during their birthday month. Makes clients feel valued and drives bookings.
Referral bonuses
Clients earn credits when they refer friends. The best new clients come from recommendations. Reward them for it.
Treatment upgrade
After 10 visits, earn a free upgrade to a premium treatment. Rewards your most loyal clients with your best experiences.
Why spas choose Leal
No app required
Works with Apple Wallet and Google Wallet - apps your clients already have. Zero friction at reception.
Fill quiet days
Send flash promotions on slow weekdays. "Double points this Tuesday" fills empty appointment slots.
Promote new treatments
Launch a new facial or massage technique? Push the announcement directly to your existing clients' lock screens.
Easy for reception staff
Quick QR scan at check-in. Maintains the calm, seamless experience your clients expect.
Frequently asked questions
How do clients add my spa's loyalty card?
Clients scan a QR code at your front desk or tap a link you share via text or email. The card adds instantly to Apple Wallet or Google Wallet - no app download, no account creation, no friction.
What kind of rewards work best for spas?
Popular options include a free add-on service after a certain number of visits, discounts on higher-tier treatments, birthday rewards, and referral bonuses. You set the rewards that match your services and margins.
Can I promote seasonal specials through Leal?
Yes. Push notifications go directly to your clients' lock screens. Announce holiday packages, new treatments, flash sales on slow days, or remind clients it's been a while since their last visit.
Will this work for a small independent spa?
Leal is designed for independent businesses. It's free with unlimited clients, requires no technical setup, and scales with you as you grow. No enterprise contracts or complicated integrations.
Leal works for other industries too
Start your spa loyalty program today
Free forever with unlimited clients. No credit card required. Set up in minutes, not days.