Leal

Loyalty program for coffee shops

Ditch the paper punch cards. Build repeat customers with digital loyalty that lives in their wallet.

The problem with paper punch cards

You've tried the paper cards. Customers forget them at home, lose them, or they end up soggy in an coat pocket. Meanwhile, 60% of your customers never return after their first visit.

  • Lost cards - Customers forget, lose, or damage paper cards
  • No customer data - You don't know who's coming back or who's churned
  • No way to reach them - Can't send reminders, promos, or updates
  • Fraud risk - Easy to stamp your own card (we've all seen it)

How Leal works for coffee shops

Leal puts your loyalty card in Apple Wallet and Google Wallet—apps every customer already has. No app download. No account creation. No friction.

1

Customer scans QR code

Place a QR code at the register. One scan adds your card to their wallet.

2

You stamp at checkout

Scan their pass from your phone or tablet. Takes 5 seconds.

3

They earn rewards

Card updates automatically. Notifications remind them to come back.

Example rewards structure

Coffee shops customize Leal to match their menu and margins. Here are popular setups:

Buy 9, get 1 free

The classic. Customer buys 9 drinks, gets the 10th free. Simple, effective, easy to explain.

5 stamps = free pastry

Lower threshold, quicker reward. Great for driving frequency and upselling food items.

12 stamps = free bag of beans

Higher-value reward for your most loyal customers. Encourages them to brew your coffee at home too.

Double stamp days

Run promotions for slow days. "Double stamps every Tuesday" drives traffic when you need it.

Why coffee shops choose Leal

No app required

Works with Apple Wallet and Google Wallet—apps your customers already have. Zero friction.

Lock screen visibility

Cards appear on your customer's lock screen when they're near your shop. Constant brand reminder.

Push notifications

Send messages directly to your customers' phones. Announce new drinks, promotions, or remind them they're close to a reward.

Quick stamp at checkout

Scan and stamp in under 5 seconds. No slowing down your morning rush. Works on any smartphone.

Frequently asked questions

How do customers add my coffee shop's loyalty card?

Customers scan a QR code at your counter or tap a link you share. The card adds instantly to Apple Wallet or Google Wallet—no app download, no account creation, no friction.

Can I customize the rewards (e.g., 8 stamps vs 10)?

Yes! You set your own stamp count and reward. Most coffee shops use 9 stamps for a free drink, but you can do 5 for a pastry, 12 for a bag of beans—whatever works for your business.

How do I stamp a customer's card?

Open the Leal staff app on any phone or tablet, scan the customer's wallet pass, and tap to add a stamp. Takes under 5 seconds at checkout.

What happens when a customer earns their reward?

The card updates automatically to show the reward is ready. When they redeem, you mark it complete in the dashboard and their card resets for the next round.

Start your coffee shop loyalty program today

Free for up to 100 customers. No credit card required. Set up in minutes, not days.

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