Boomerang pricing
What Boomerang actually costs, what the headline price leaves out, and how it compares to Leal.
A wallet-based digital loyalty card platform for local businesses, agencies and franchise chains. It is also sold as Boomerangme.
Figures taken from Boomerang's published pricing , last verified 11 August 2026. Vendors change pricing, so check before you buy.
Boomerang plans and prices
Business
Entry$199 per month
$179 quarterly / $164 annual
- Unlimited loyalty cards
- 10 promotions, 10 locations
- 50 manager seats
- API and webhooks
Agency
$259 per month
$239 quarterly / $214 annual
- White label
- Reseller dashboard
- 3 sub-accounts included
- Stripe and PayPal gateways
Franchise
$299 per month
$269 quarterly / $249 annual
- Multi-location management
- Franchise dashboard
- One database with HQ and franchisee access levels
- POS integrations
What the headline price does not tell you
Costs and terms that are easy to miss when you are budgeting.
The headline prices you see advertised are usually the annual rate. Paying monthly costs $199, $259 and $299, roughly 20% more than the $164, $214 and $249 figures often quoted.
Sub-accounts beyond the 3 included cost $15/month each on Agency, but $99/month each on Franchise.
White label is included on Agency but is a paid add-on on the Franchise plan.
There is no free plan. The 14-day trial is the entry point, though there is a 30-day refund window.
Boomerang vs Leal on cost
| Scenario | Boomerang | Leal |
|---|---|---|
| Single business, paying monthly | $199/month (Business) | $99/month (Pro) |
| Single business, paying annually | $164/month (Business) | $99/month (Pro) |
| Agency with 5 client accounts | $259/month + $30 for 2 extra sub-accounts | $149/month for 5 accounts |
| Free plan | None, 14-day trial then a 30-day refund window | Yes, unlimited customers |
| Card types | Punch, cashback, membership, gift, coupon, prepaid | Stamp and reward cards |
Leal pricing
- Free
- $0. Unlimited customers, 1 card design, Apple & Google Wallet, push notifications
- Pro
- $99/month. Unlimited card designs, multi-location, segmentation, API, integrations
- Agency
- $149/month for 5 accounts, then $19/month per extra account
No setup fee, no contract, month-to-month, cancel anytime.
When Boomerang is the better choice
We build a competing product, so treat this page accordingly. There are still real cases where Boomerang is the right call and Leal is not.
- You are an agency reselling loyalty as a white-labelled product. Boomerang's reseller dashboard and sub-account model is purpose-built for that and Leal's agency plan is simpler.
- You need many card types in one place: punch, cashback, membership, gift, coupon and prepaid cards are all supported.
- You run a franchise chain that needs HQ-and-franchisee access levels over a shared customer database.
Frequently asked questions
How much does Boomerang cost?
Boomerang (Boomerangme) has three plans. Paying monthly they cost $199 (Business), $259 (Agency) and $299 (Franchise). Paying annually reduces them to $164, $214 and $249 per month. All include a 14-day trial and a 30-day refund window.
What is the Boomerang franchise plan cost?
The Franchise plan is $299/month billed monthly, $269/month billed quarterly, or $249/month billed annually. It adds multi-location management, a franchise dashboard and a shared database with separate HQ and franchisee access levels. Sub-accounts beyond the 3 included cost $99/month each on this plan.
Does Boomerang offer white label?
White label is included on the Agency plan at $259/month monthly or $214/month annually. On the Franchise plan it is listed as a paid option rather than an included feature, and it is not available on Business.
Compare the products, not just the price
Pricing is half the decision. See the full feature comparison, or start free and test Leal with real customers before you pay anything.